About ROAN GROUP

ROAN GROUP | Keller Williams Integrity First is an Arizona-based real estate team serving buyers and sellers across the greater Phoenix East Valley and surrounding metro communities. With deep roots in Arizona, the team brings a confident, polished, and personal approach to every transaction — helping clients establish and grow roots in the state they call home. Whether navigating a first purchase or a high-end luxury acquisition, ROAN GROUP is equipped to guide clients at every price point.

Who We Are

Led by Ron Pfaff, ROAN GROUP is made up of Arizona natives with extensive, firsthand knowledge of the local market. The team specializes in East Valley luxury real estate as well as equestrian properties — a niche that requires both lifestyle expertise and specialized market insight. Operating under the Keller Williams Integrity First brokerage, ROAN GROUP combines the resources of a nationally recognized brand with the attentiveness of a locally rooted team.

Services

  • Buyer Representation — Guiding buyers through search, offer strategy, negotiation, and closing
  • Seller & Listing Services — Strategic pricing, marketing, and transaction management for home sellers
  • Luxury Real Estate — Specialized representation for high-end and luxury property buyers and sellers
  • Equestrian Property Expertise — Targeted knowledge of equestrian communities and horse properties in Arizona
  • Market Analysis & Valuation — Data-informed pricing strategies and comparative market analysis
  • Relocation Assistance — Helping individuals and families plant roots and navigate Arizona's communities

Service Areas

ROAN GROUP serves buyers and sellers throughout the greater Phoenix metro area, with primary focus on:

  • Queen Creek, AZ
  • Gilbert, AZ
  • San Tan Valley, AZ
  • Chandler, AZ
  • Mesa, AZ
  • Apache Junction, AZ
  • Scottsdale, AZ
  • Tempe, AZ
  • Phoenix, AZ

Why Choose Us

  • Arizona Natives — The team's deep personal and professional roots in Arizona translate to authentic, well-informed guidance for clients at every stage.
  • East Valley Luxury Specialists — ROAN GROUP has cultivated specific expertise in East Valley luxury real estate, a market segment that demands nuance and experience.
  • Equestrian Property Knowledge — Few teams offer dedicated familiarity with Arizona's equestrian communities; ROAN GROUP does.
  • Keller Williams Backing — Affiliated with Keller Williams Integrity First, clients benefit from industry-leading tools, transaction support, and ethical standards.
  • Confidence & Personal Service — A polished yet approachable style means clients feel supported whether they're buying a starter home or a multimillion-dollar estate.

Contact

  • Website: www.roanaz.com
  • Phone: (480) 462-7235
  • Email: ron@roanaz.com
  • Brokerage: ROAN GROUP | Keller Williams Integrity First